Users will soon have a new feature that enables them to reduce the amount of artificial intelligence-produced content appearing in their streams. This step comes as the company revealed that it currently hosts in excess of 1 billion AI videos.
Pilot Phase and Launch
The new functionality is undergoing trials over the next few weeks before a widespread release. This development aligns with a increase in content created by AI, fueled by emerging video-generation tools.
The Broader AI Trend
It has been noted that approximately a tenth of the most rapidly expanding video streams on another major platform only show AI-generated videos. A considerable share of this material is deemed “AI slop”, a term for poor-quality, mass-produced content that is frequently nonsensical or bizarre.
“We know from our community that many people like content created using AI tools, from computer-generated images to science explainers, and we intend to offer the community the option to increase or decrease of that, according to their own choices,” said a company executive.
AI on the Platform
The platform announced that there are now 1.3bn videos on its network labeled as artificially created. In total, more than 100 million media items are added to the platform every day, making clips made by AI a relatively small percentage of its overall inventory.
Customizing Your Feed
Viewers will be capable of limit or boost the volume of AI-generated videos they watch by accessing the content preference option in the app and selecting the AI content topic. Additional categories that can already be modified under the filter encompass politics, fashion, beauty, and movement.
AI Disclosure Rules
TikTok’s rules oblige content makers to tag convincing AI-made content, and it prohibits malicious AI impersonations of public figures or crisis events. Any authentic-looking artificial content that is not labeled can be deleted under its terms of service.
In addition, the platform will now add an “AI-made” tag to content made using its built-in AI features, or identified by an collaborative effort for recognizing AI-generated material. This step is aimed to stop users from seeking to evade the tagging system.
AI Literacy Programs
The platform is also launching a $2m educational fund for specialists and organizations to develop informative material about ethical AI use. This program will support non-profit groups focused on educating programming and robotics.
Moderation Strategy
The platform has supported its safety measures, following debate over proposals to make redundant a large number of review team members in the United Kingdom. TikTok is planning to cut 439 jobs in its trust and safety department in the UK capital, with trade unions and digital protection specialists expressing worry that staff are being displaced by AI moderation.
A senior executive explained that human moderation would continue to be important, but artificial intelligence can safeguard staff by filtering out the most distressing content ahead of it gets reviewed by staff. The platform announced a notable drop in explicit and harmful content seen by safety staff over the last 12 months due to intervention by its AI tools.
We believe it is crucial to integrate humans and technology to keep the platform safe,” the executive stated. “We’ll have people as involved in the system, but we further consider it’s extremely critical to reduce exposure to dangerous material as rapidly, which is the area in which a significant AI assistance is proving valuable process content quickly.”
